Portfolio
23.02.26: Justice for Eunice: Mainstream media coverage of South Downs Sheep Killers sentencing
Role: Press liason for local animal protection group. Produced and distributed press releases, liaised with media and provided media training to spokespeople for media interviews.
Outcome:
Estimated reach (individuals exposed to the news articles): 319 million people
Top publications published in: MSN.com, Yahoo! News, Daily Mail, The Telegraph, ITV, Bored Panda, Metro, GB News
Social echo (shares, reposts and other amplifications): 46.7k
Front page of local publication The Argus
Top story on BBC South East (TV) and radio interviews including BBC Sussex
“Jenny Canham of Animal Newsroom, an animal protection media organisation, said: “The media attention surrounding this case reflects the depth of public outrage. People have been shocked and deeply disturbed by the torture this animal endured. Stories like this have real power to challenge how we think about animals and our relationship with them. I hope the wide reach of this story will inspire greater empathy and compassion for sheep and for all animals.” ”
